brand strategy + photo
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Marketing: Institute of Contemporary Arts

Email Marketing.
Content Creation.
Advertising.
Events.

While working at the ICA — Boston’s iconic contemporary art museum — I managed email marketing for general admission and museum members, produced advertising content, and facilitated the production of First Fridays: a monthly sold-out event celebrating art on the waterfront.

Brand visuals by Pentagram.

Identified key target audience and designed A/B tests to improve key retention metrics and increase museum attendance.

Identified key target audience and designed A/B tests to improve key retention metrics and increase museum attendance.

Produced and executed photography for collateral, billboards and digital, generating 1.2M impressions.

Produced and executed photography for collateral, billboards and digital, generating 1.2M impressions.

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Facilitated the production of First Fridays, a monthly sold-out event celebrating contemporary art on the Boston waterfront.

Facilitated the production of First Fridays, a monthly sold-out event celebrating contemporary art on the Boston waterfront.