brand strategy + photo
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Marketing: Institute of Contemporary Arts

While working at the ICA — Boston’s iconic contemporary art museum — I managed email marketing, coordinated advertising placements, photographed for content creation, and facilitated the production of First Fridays: a monthly sold-out event celebrating art on the waterfront.

Brand visuals by Pentagram.

Identified key target audience and designed A/B tests to improve key retention metrics and increase museum attendance.

Identified key target audience and designed A/B tests to improve key retention metrics and increase museum attendance.

Secured advertising placements (print, web & radio) for upcoming exhibitions & featured events.

Secured advertising placements (print, web & radio) for upcoming exhibitions & featured events.

Produced and executed photography for collateral, billboards and digital.

Produced and executed photography for collateral, billboards and digital.

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Facilitated the production of First Fridays, a monthly sold-out event celebrating contemporary art on the Boston waterfront.

Facilitated the production of First Fridays, a monthly sold-out event celebrating contemporary art on the Boston waterfront.