brand strategy + photo
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ICA

Institute of Contemporary Arts
Boston’s iconic contemporary art museum.

Content Creation. Advertising.
Email Marketing. Events.

 

CHALLENGE. In the midst of change — a new space in East Boston and the museum’s rebranding by Pentagram — the ICA needed to expand its reach, diversify its marketing campaigns, and attract more museum members.

SOLUTION. I produced and executed content for collateral, billboards, and digital, generating more than 1.2M impressions. After conducting in-depth brand research, I implemented the museum’s email campaign strategy and execution, targeting general admission and museum members, improving key retention metrics, and increasing museum attendance.

PRESS. Boston Magazine. Bennie Flores Ansell. El Planeta.

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