CHALLENGE
Maslow Development Inc. is a real estate development company that co-designs and develops communities.
With no initial brand concept, Maslow's team asked me to develop a brand identity - an opportunity to disrupt the real estate development brand ecosystem.
SOLUTION
I worked with the client to define the new brand's core values and brand persona. Through visual strategy exercises, marketing research, mood boards & identity concepts, the result was a dynamic brand, personalized as a humble leader and innovator.
The brandmark balances a bold, circular graphic icon, a symbol of Maslow's Wraparound Infrastructure, with a trustworthy cadet blue yet daring soft orange & coral. In a cluttered and generic real estate brand ecosystem, Maslow stands out as an accountable and optimistic brand, reimagining how communities operate.
DELIVERABLES
✔️ Visual Strategy & Storytelling, Branding & Visual Identity
✔️ Logo, Typography, Color Palette, Brand Book Guideline
✔️ Business Stationary, Infographics & Web Banners
In collaboration with Brandon
