project type: new brand.
my role: content strategy.

Big Hit Padel
A three-day Padel tournament at the intersection of Culture, Music, and Impact.

TEAM. Founder. Sofia Brunner
Design. Casey Lutz

Presented by BLOND:ISH, the Big Hit Padel Tournament was held in Miami from May 17-19, 2024 — a fusion of sports, music, and culture. The event brought together amateur Padel enthusiasts, athletes, musicians, and innovators for an unforgettable three-day showdown. All proceeds went to Bye Bye Plastic’s mission to rid the event industry of single-use plastics.