story. Espolòn sought to make its mark in the growing Cristalino category, a luxury space crowded with competitors. The task was to create a distinctive bottle and label design that honored the brand’s premium codes while standing apart in the market.

approach. Grounded in research and strategy, we built a narrative around Mayan rituals and cenotes — crystalline waters hidden within ancient caves. This story guided the label and packaging design, stripped back to reveal a gifting ritual where offerings flow toward Espolòn’s iconic rooster, Ramón. The result is a bottle that carries Espolòn’s legacy of storytelling while positioning Cristalino as a premium tequila of celebration, tradition, and generosity.