project type: rebrand.
my role: brand strategy + copywriting.
Robert Marc NYC
a New York-based premium eyewear brand, known for its signature hinge and for outfitting some of the city’s most iconic personalities.
team. Force Majeure
creative direction by Pierre Delebois
photography by Arnaud Montagard
story. Robert Marc wanted to evolve from a founder-driven identity into a broader lifestyle brand with wider cultural appeal.
approach. We created Robert Marc NYC, a bold new brand platform that celebrates New York’s unstoppable flair while honoring the brand’s legacy of craftsmanship and quality. By uniting identity, digital, retail, and its first lifestyle campaign under one cohesive vision, we transformed Robert Marc into a brand woven into the fabric of the city it calls home.
awards. silver indigo design awards for branding, 2018 + american graphic awards, 2018.
We take pride in every detail of our frames, harmonizing premium materials and unique color combinations to create timeless eyewear. Our hinge is our trademark: inspired by historical design and construction. Informed by decades of expertise. Fundamental to making our frames distinctively ROBERT MARC NYC.
RMNYC. Handmade by artisans from around the world.
New York City holds the passion that drives our brand. She is the city that never sleeps, where icons dwell, possibilities are endless, and dreams take shape. Where trends are imagined, created, embodied, and reinvented. We have always harnessed the vitality of this city, and we are proud to outfit some of its most renowned personalities.
RMNYC. Never stop creating.
New York City in the 1980s was bustling with energy and creativity after its near bankruptcy. Artists, designers, musicians, writers, and well-known denizens restlessly roamed the city’s urban streets. ROBERT MARC NYC saw an opportunity to make a name for itself and opened its first boutique on Columbus Avenue in 1981. Quickly recognized for its unique ability to bring both comfort and style to the eyewear industry, the brand launched its first collection in 1999. Influenced by New York City and classic French savoir-faire, the true beauty of ROBERT MARC NYC frames lies in the seamless blend of style and fit.
RMNYC. Opticianry since 1981.
Our name embraces New York City in recognition of the powerful and enduring influence it holds over us. The city has a spirit of restless reinvention - of beautiful diversity and wild promise - that has shaped our vision since the beginning, and always will.
RMNYC. We design & discover New York's most wanted eyewear.