story. Hwy Haul, founded by ex-Walmart supply chain leaders, builds agentic AI systems and enterprise software to power autonomous freight execution. The company launched Miles—a new AI operating system—and needed a unified messaging foundation to bring it to market.
approach. I developed the brand and messaging strategy: positioning, voice and language rules, buyer personas, proof points, and sales enablement materials—all anchored in a clear point of view: human-led freight strategy, AI-led execution.
Human-led freight strategy.
AI-led execution.
Freight operations are entering a new era. The next phase of freight growth won’t come from hiring more coordinators — it will come from increasing execution capacity per operator.
Agent-led operations allow teams to run more freight without adding headcount, keeping humans focused on decisions and relationships while AI handles follow-through. This isn’t about replacing people; it’s about giving teams 10× leverage as execution scales.
Miles orchestrates AI agents across pricing, coverage, dispatch, and in-transit operations to execute supply chain workflows in real time - across voice, email, text, and your TMS - operating within guardrails and escalating exceptions when human judgment is needed.
Hwy Haul builds production-grade agentic AI systems—Miles, the AI operating system for autonomous supply chains, and Core, an enterprise-grade TMS—designed by ex-Walmart supply chain leaders and proven in live brokerage operations across a 20,000-carrier network.
