project type: content.
my role: marketing associate.
Institute of Contemporary Arts (ICA)
Boston's home for new art and ideas.
story. As the ICA prepared for a new space in East Boston and an upcoming rebrand by Pentagram, the museum needed to broaden its reach, diversify campaigns, and attract new members.
approach. The marketing team produced content across collateral, digital, and out-of-home. One billboard photo alone, placed in a high-footprint location, generated 1.2M+ impressions. Event and exhibition photography highlighted inclusivity and diversity, while website updates kept exhibitions current. Email campaigns targeted both members and general admission, boosting retention and attendance.
