project type: content.
my role: marketing associate.
Institute of Contemporary Arts (ICA)
Boston's home for new art and ideas.
story. The ICA was about to change: a new space in East Boston, a Pentagram rebrand on the horizon. The museum needed to grow its audience and attract new members before the next chapter began.
approach. We created campaigns across digital, print, and out-of-home that spoke to who the ICA wanted to become. One billboard alone generated 1.2M+ impressions. Photography, email, and web updates worked together to drive both retention and new visitors.
