project type: new brand.
my role: content strategy.
Big Hit Padel
a three-day Padel tournament at the intersection of culture, music, and impact.
team.
founded by Sofia Brunner x BLOND:ISH
visual identity by Steve Ridgway
content design by The Humble Design Co
story. Presented by BLOND:ISH, Big Hit Padel brought together sport, music, and culture in Miami to support Bye Bye Plastic's mission against single-use plastics. As a new kind of tournament, equal parts competition and cultural experience, Big Hit Padel needed a content strategy that could capture its energy and community spirit.
approach. An integrated Instagram and email strategy turned Big Hit Padel into more than a tournament. A cultural moment with impact.
