project type: new brand.
my role: brand strategy.
Rusty
Brooklyn-based supper club and pop-ups.
story. Rusty began in 2021, when three college friends reunited in Brooklyn and responded to the city's post-pandemic craving for connection with fun, inventive dinner parties. What started as front patio BBQs became a brand built for pop-ups, collabs, and takeovers that still feel like dinner with friends.
approach. We carved out Rusty's position as the anti-formal dining experience: spirited, generous, and unapologetically personal. From beautifully curated tablescapes to storytelling through food, Rusty became what Brooklyn was missing: a dining experience that feels less like an event and more like coming home.
