project type: new brand.
my role: brand strategy + creative direction.
Maslow Development Inc.
a real estate development firm that co-designs and develops communities around high-performing public schools.
team.
designer: Brandon Siu
story. After revitalizing one of Memphis’ most underprivileged neighborhoods with a development centered around public schools, Maslow set out to launch its identity nationally. The task: create a brand that could authentically communicate its socially conscious ethos and stand out in a conventional real estate landscape.
approach. We positioned Maslow as more than a developer — a brand dedicated to shaping communities through education and equity. From brand positioning to identity and tone, we built a platform that conveys optimism and responsibility while breaking from the conventions of real estate.
Reimagining how, when, and where learning can happen by designing and developing community ecosystems of health & wellness, education, housing, and workforce development.
